Killing Them With Kindness - The Importance Of Treating The Customer Well

There are a lot of different aspects to running a successful business and it’s certainly not an easy task, but this doesn’t mean that the customer should be a second thought. Here at Rainbow, we know that in order to stay ahead of our competitors and to grow our customer base, it’s important to treat every customer well. Simply, kill them with kindness.

The Benefits of Treating a Customer Well

• You’ll Retain the Customer - When a customer is happy with the service that you have provided, they are more likely to come back time and time again. Rather than heading to a competitor at the first chance, they will simply return to you. It’s important to remember that customer retention is often a lot cheaper and easier to do than customer acquisition.
• It Encourages Word of Mouth - There’s no denying that good customer service is something that everyone talks about, as it’s not always easy to come by. When you treat the customer well, they are much more likely to tell friends and family about their experience. This can turn into new customers, boosted branded awareness and rave online reviews.
• It Boosts Employee Confidence - When a customer provides positive feedback and is happy with the service they have received, it reflects well on employees and highlights just how well the business doing. It’s important for employees to feel confident in the business that they represent, as this boosts morale and productivity.
• It Increases Profits - A lot of businesses underestimate just how much of an impact good customer service has on profits. When a customer is treated well and returns, they will spend more money. When a customer refers the business to someone else, they then become a customer and spend more money. It’s very difficult to increase profits with unhappy customers, regardless of the service or product that you are offering.

There are a number of fantastic benefits that come from treating customers well, which is why it’s something we focus heavily on and every business should focus on too. Rather than simply offering a standard service, go above and beyond to really impress. You’ll be memorable for the right reasons.